A Brief Introduction
The Be Tea Company is a small organic tea products company based in the USA founded by two friends, John and Kyle (me) in 2022. Both new to business ownership and international commerce, we've created a lofty goal for ourselves to establish The Be Tea Company as a premier tea-focused organic food and beverage company that our fans can rely on for healthy, sustainable, natural drinks and food.
The first product we're bringing to the market is our Organic Coconut Matcha Latte. More details about that below.
Why Coconut Matcha Latte?
Through several years living in Asia working as an electrical engineer, I developed a bit of a Matcha habit. I found that coffee was loosing its place in my morning routine. Often resulting in jitters and anxiety followed by a crash and the need for more coffee to make it through a busy day with a demanding schedule, there had to be a better alternative. Loose leaf tea was an ok substitute to avoid the anxiety which came with coffee, but nothing can match the sustained, calm, focused enegry that comes from a good cup of high quality Matcha.
Like many others, my and John's first introductions to Matcha were through coffee and tea shops. Matcha Lattes are already wildly popular in Asia and are rapidly growing in popularity in North America, becoming more and more common at local tea shops as well as big chains like Starbucks and Dunkin Donuts. These Matcha Lattes from big chains can be a good introduction for those unfamiliar with Matcha but they are often loaded with sugar and other ingredients, likely there to compensate for low quality matcha, and they fail to convey the complexity in the flavor you'll get from high quality Matchas.
What's the best way to ensure you can get a delicious Matcha Latte with quality organic ingredients? Make it at home, of course! While looking for a premade Matcha Latte mixes you'll likely find the same thing we did. They are all loaded with sugar and countless other ingredients. Matcha is often 10th, 11th, or even further back on their ingredients list. We have decided to change that. Our Organic Coconut Matcha Latte is just that: Organic Coconut and Organic Matcha, blended to perfect proportions to deliver consistent, delicous, guilt-free, grounded energy to tackle whatever your day can throw at you.
How Will We Do It?
We are working with organic tea farmers in Japan and organic coconut producers in Southeast Asia to source the highest quality ingredients and provide our fans with the clean, sustainable daily energy they deserve. To call it challenging in today's environment of restricted international travel would be an understatement, but the challenge pays off each time we get to sample a new Matcha, try a new blend of ingredients, or learn the farmers' stories of their farms and how they care for their land and plants.
Now we're near the final stages of our selection process. There's still a lot of big acheivements ahead of us to get our Organic Coconut Matcha Latte to the market in it's perfect form, but we're getting closer every day and are very excited as our launch rapidly approaches.
What Else Can We Expect from The Be Tea Company?
We don't want to stop at just our Coconut Matcha Latte. We want to be your favorite tea products company for all of your tea indulgences. We want to help our partner tea farmers in Japan and other countries bring their products to the world. The love and care these farmers put into raising the best tea plants in the world will be reflected in our ceremonial grade pure Organic Matcha powders we plan to release.
While working on our premier latte mixture, we're also experimenting with Hojicha Roasted Green Tea to make an Organic Hojicha Coconut Latte. Hojicha isn't as well known as Matcha but, similar to Matcha, it offers some amazing health benefits. Hojicha is much lower in caffeine than other teas and makes for a great relaxing evening latte.
We are also experimenting with incorporating Matcha and Hojicha into baked goods such as cookies, cakes, granola and more.
We love getting creative with tea and want to honor the farmers by creating the best products available. We hope our passion shines through our products and becomes a staple in your pantry!
How Can I Stay Up to Date with The Be Tea Company?
To be the first to know about our exciting product releases and to get exclusive discounts on all of our products susbcribe to our mailing list at the bottom of this page! You can also follow us on Instagram @beteaco. We would love to hear from you!